Interview for Paris Packaging Week
Olio Picciolo is delighted to share its interview with Paris Packaging Week, a fantastic platform for showcasing innovative products and connecting with iconic brands.
What is the Paris Packaging Week?
The Paris Packaging Week is the biggest luxury packaging show in the world. The event typically gathers around 12,000 industry professionals, including prominent names and brands, creating a unique experience.
Below are some of the answers featured in the interview. You can read the full article here.
How does Picciolo’s design express the brand’s values?
The design of Olio Picciolo was meticulously created to embody our family heritage and values of authenticity, quality, and transparency. Our goal was to create a timeless design that evokes nostalgia with a modern and elegant style. The tall, organic branches symbolise the fruity and peppery taste of our oil, while the strong roots represent our deep connection to tradition and the enduring legacy of past generations. This design reflects our essence and the quality of our “olio”, paying a simple yet profound homage to our heritage.
What is innovative about Olio Picciolo’s packaging?
Our packaging stands out with several key features. The aluminium bottle, a traditional method for storing olive oil in Umbria, is coated in matte black with an engraved silver design. Its minimalistic look offers a luxurious appearance while displaying only the essential information. To complement this, the bottle is protected by a sustainable cardboard sleeve, providing an eco-friendly transport solution that maintains the premium look and feel. We aimed to maintain this level of quality throughout the entire tasting experience—from receiving your “olio” package at your door to after the last drop, as the sleeve can be reused to protect any of your favourite bottles!
What reactions have you had from customers?
Since our recent launch, customer feedback has been overwhelmingly positive. Ultimately, it’s all about the taste of the oil; and we believe we found a way to translate our exceptional olive oil into its packaging and design. Moving forward, we plan to focus on gathering more insights from our customers over the next few months to continue improving their experience for the next harvest.
